urban outfitters effect

Marie Ek
Photographer

>> I suppose you could call it the Urban Outfitters effect. Lots of amateur photographers slapping a Poloroid/ Super 8 effect on poorly framed, out-of-focus and generally poor snapshots and calling them art. The result is Flickr photostream after Flickr photostream of wannabe UO catalog photos (I will refrain from one of my favorite rants- the one I launch into everytime an UO catalog appears in my mailbox and all the photographs are too blown out to actually make out any of the clothing), and it gets old very quickly. So I guess that's why I'm not as excited as so many other photo-blogger fanatics about Marie Ek's photos. They are the perfect case in point. They aren't bad. They just aren't... innovative.

Though I have to admit, I really really like the little fox.